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The excerpt from The New Business Road Test is about the necessary steps and thoughts that need to be accounted for before starting a business venture. It talks about giving your opportunity a road test before even developing a business plan. The book tries to uncover fatal flaws in your opportunity and whether you can fix these flaws or to just abandon the plan before wasting the time and energy. It talks mainly about three factors, the market, the industry, and the entrepreneurial team. How the micro and macro are both important to look at in industry and market factors and why the entrepreneurial team is so important. The excerpt gets you to seriously consider how to be a smart entrepreneur and not be blind to flaws. To look and see if the flaws can actually be fixed and look to see where opportunity can be found. That being flexible and seeing and being open to opportunity can be the best outcome.
